Stop guessing. Let your shoppers decide
Store A/B Tests splits your traffic between two or more versions of a layout, recommendation block or offer, then tells you which one earns more, with confidence you can trust before you roll it out.
The store owner, one visit
- Day 1
Vasai Home Decor tests "Complete the look" against "You may also like" on product pages.
- Day 6
Both versions have enough sessions. "Complete the look" leads on clicks and order value.
- Day 12
The result reaches 95% confidence: "Complete the look" earns 14% more revenue per visitor.
- Day 12
One click rolls the winner out to every shopper. The test is archived with its result.
Built for how real shoppers buy
Fair traffic split
Each shopper stays in the same version for the whole test, across visits and devices where possible.
Test what matters
Block titles, block position, number of products, bundle pricing, upsell offers and exit offer types.
Clear confidence
Plain-language results like "95% confident B earns more", not a page of statistics.
Sample size guidance
Tells you how long a test needs to run for your traffic before you start it.
Guardrails
Stops a version automatically if it drops conversion sharply against the control.
One-click rollout
Send the winning version to all shoppers and keep a record of every test you have run.
In the places shoppers decide
- 01Recommendation blocks
Titles, position, layout and algorithm.
- 02Bundles and upsells
Prices, savings shown and which add-ons appear.
- 03Exit offers
Free shipping against gift wrap against a saved cart.
- 04Search
Ranking rules and result layouts.
Your store, your rules
- Traffic split between versions, such as 50/50 or 80/20
- Primary goal: conversion rate, order value or revenue per visitor
- Minimum run time and guardrail thresholds
- Which pages and shopper segments are included
What you see in Conversion Reports
Every number for Store A/B Tests sits in its own report, next to the rest of your store.
The fairest single number for comparing versions.
Shown separately so you see where the lift comes from.
How sure the result is, updated daily.
How much traffic do I need to run a test?
The planner tells you before you start. As a rough guide, stores with a few hundred orders a month can test big changes in two to four weeks.
Does testing slow down my store?
No. Versions are decided before the block renders, so shoppers never see a flicker between versions.
Can I test my own theme changes?
You can test anything Sweanzystore renders. For theme layout tests on custom stores, the script supports simple element swaps.
- Deliver to
- Your online store
- Contents
- Every feature, all plans unlocked
- Setup
- Under an hour for most stores
Try Sweanzystore free for 14 days.
- PackedYou sign up
Tell us your store and platform. Login details arrive by email.
- ShippedInstall the app or script
Shopify and WooCommerce apps, or one script tag for custom stores.
- Out for deliveryFeatures go live
Recommendations, search and offers appear in your theme style.
- DeliveredYour first report
See conversion, order value and revenue for each feature.